• The Mission of the Navarre Beach Area Chamber of Commerce Economic Development Committee is to actively encourage economic growth throughout the greater Navarre area by expanding the profile and strengthening the area’s competitive position to generate economic opportunity and improve quality of life.

     

    '2015 Retail Market Profile' of US Highway 98 Corridor, Santa Rosa County in Northwest Florida (Navarre/Gulf Breeze) http://cloud.chambermaster.com/userfiles/UserFiles/chambers/1694/File/Hwy98RetailHandoutfinal.pdf

    Community Profile - Santa Rosa County, Florida 

    1) Full Community Details
    2) Labor Force Report
    3) Demographics Report
    4) Consumer Spending Report


    Full Community Details (Santa Rosa County, Florida)
     

    People   Budgets
    Population (2013) 156,836 Household Expenditures (Average) 52,931
    Labor Force 78,947 Household Income (Median) 55,048
    Job Growth Rate (1 Year) 34.30% Transportation
    Unemployment Rate 6.80% Commute Travel Time (minutes) 28
    Median Age 38.62 Airports in Community 0
    Labor Force Airports in Community 50 miles 2
    Bachelors Degree or higher 24.70% Distance to Interstate (miles) In Community
    High School Degree or higher 88.40% Distance to Rail (miles) In Community
    White Collar Workers 63% Latitude 30.73074445
    Blue Collar Workers 36% Longitude -87.01722385
     
    Universities in Community 0  
    Universities in Community 50 miles 5  
    Community Colleges in Community 1  
    Community Colleges in Community 50 miles 10  

     

    Labor Force Report (Santa Rosa County, Florida)

    Total Establishments   Total Employees by Major SIC (2013)
      5,231       TOTAL %
    Total Employees   Agricultural, Forestry, Fishing (SIC Range 01-09) 749 1.87
      39,968     Mining (SIC 10-14) 36 0.09
    Total Establishments by Size (2013)   Construction (SIC 15-17) 2,678 6.7
      TOTAL %   Manufacturing (SIC 20-39) 1,137 2.84
    1-4 Employees 3,617 69.15   Transportation and Communications (SIC 40-49) 1,892 4.73
    5-9 Employees 837 16   Wholesale Trade (SIC 50-51) 776 1.94
    10-19 Employees 400 7.65   Retail Trade (SIC 52-59) 10,348 25.89
    20-49 Employees 260 4.97   Finance, Insurance And Real Estate (SIC 60-69) 2,289 5.73
    50-99 Employees 74 1.41   Services (SIC 70-89) 14,605 36.54
    100-249 Employees 33 0.63   Public Administration (SIC 90-98) 5,097 12.75
    250-499 Employees 6 0.11   Unclassified (SIC 99) 361 0.9
     
    500-999 Employees 3 0.06    
    1000 Employees 1 0.02    

     

    Demographics Report (Santa Rosa County, Florida)

    Population (2013) Population (2018)
      TOTAL     TOTAL  
    Population (2013) 159,975   Population (2018) 169,626  
    Sex (2013) Sex (2018)
      TOTAL %   TOTAL %
    Male 81,574 50.99 Male 86,349 50.91
    Female 78,401 49.01 Female 83,277 49.09
    Age Distribution (2013) Age Distribution (2018)
      TOTAL %   TOTAL %
    0-4 9,190 5.74 0-4 9,933 5.86
    9-May 9,810 6.13 9-May 112,088 66.08
    19-Oct 21,035 13.15 19-Oct 21,583 12.72
    20-29 21,137 13.21 20-29 22,139 13.05
    30-39 19,984 12.49 30-39 21,209 12.5
    40-49 23,115 14.45 40-49 20,991 12.37
    50-59 23,572 14.73 50-59 24,761 14.6
    60-64 9,516 5.95 60-64 10,858 6.4
    65 22,616 14.14 65 28,704 16.92
    Race Distribution (2013) Race Distribution (2018)
      TOTAL %   TOTAL %
    White 139,779 87.38 White 148,436 87.51
    Black 9,507 5.94 Black 9,884 5.83
    American Indian 1,367 0.85 American Indian 1,458 0.86
    Asian 2,878 1.8 Asian 3,040 1.79
    Pacific Islander 227 0.14 Pacific Islander 240 0.14
    Other 1,519 0.95 Other 1,610 0.95
    Multirace 4,698 2.94 Multirace 4,958 2.92
    Hispanic 7,982 4.99 Hispanic 9,097 5.36
    Total Households (2013) Total Households (2018)
      TOTAL %   TOTAL %
    Households 60,049   Households 64,283  
    Families 43,855 73.03 Families 46,954 73.04
    Household Income Distribution (2013) Household Income Distribution (2018)
      TOTAL %   TOTAL %
    <$10 K 3,420 5.7 <$10 K 3,430 5.34
    $10-$20K 4,552 7.58 $10-$20K 4,276 6.65
    $20-$30K 5,122 8.53 $20-$30K 4,184 6.51
    $30-$40K 7,024 11.7 $30-$40K 6,048 9.41
    $40-$50K 6,557 10.92 $40-$50K 8,567 13.33
    $50-$60K 5,396 8.99 $50-$60K 5,612 8.73
    $60-$75K 7,376 12.28 $60-$75K 7,009 10.9
    $75-$100K 8,022 13.36 $75-$100K 9,534 14.83
    > $100K 12,580 20.95 > $100K 15,623 24.3
    Labor Force Status (2013) Labor Force Status (2018)
      TOTAL %   TOTAL %
    Labor Force 75,664   Labor Force 81,518  
    Employed 67,788 89.59 Employed 73,031 89.59
    Unemployed 4,867 6.43 Unemployed 5,243 6.43
    In Armed Forces 3,009   In Armed Forces 3,244  
    Not In Labor Force 46,502   Not In Labor Force 50,123  
    Total Number of Housing (2013) Total Number of Housing (2018)
      TOTAL %   TOTAL %
    Total Dwellings 66,296   Total Dwellings 70,429  
    Owner-Occupied Dwellings 45,881 76.41 Owner-Occupied Dwellings 49,419 76.88
    Renter-Occupied Dwellings 14,168 23.59 Renter-Occupied Dwellings 14,864 23.12
    Housing Units Occupied 60,049 90.58 Housing Units Occupied 64,283 91.27
    Education Attainment (2013) Education Attainment (2018)
      TOTAL %   TOTAL %
    Population Age 25  104,796   Population Age 25  117,336  
    < Grade 9 3,086 2.94 < Gr 9 9,698 8.27
    Grade 9-12 7,853 7.49 Gr 9-12 8,438 7.19
    High School 29,037 27.71 High School 34,286 29.22
    Some College 26,604 25.39 Some College 25,987 22.15
    Assoc Degree 11,257 10.74 Assoc Degree 12,095 10.31
    Bach Degree 18,129 17.3 Bach Degree 17,344 14.78
    Grad Degree 8,830 8.43 Grad Degree 9,488 8.09
    Size of Household (2013) Size of Household (2018)
      TOTAL %   TOTAL %
    1 Person 12,818 21.35 1 Person 13,722 21.35
    2 Person 22,025 36.68 2 Person 23,578 36.68
    3 Person 10,846 18.06 3 Person 11,611 18.06
    4 Person 8,849 14.74 4 Person 9,472 14.73
    5 Person 3,633 6.05 5 Person 3,889 6.05
    6 Person 1,269 2.11 6 Person 1,359 2.11


    Consumer Spending Report (Santa Rosa County, Florida)

    Consumer Expenditures (2013)   Consumer Expenditures (2013), Cont'd
    $ PER HOUSEHOLD TOTAL $000'S   $ PER HOUSEHOLD TOTAL $000'S
    Apparel   Personal Care
    Totals: $2,595 $155,857   Totals: $782 $46,970
    Men's Apparel $492 $29,554   Hair Care $60 $3,649
    Boys' Apparel $124 $7,494   Electric Personal Care Appliances $15 $927
    Women's Apparel $869 $52,197   Personal Care Services $523 $31,426
    Girls' Apparel $171 $10,325   Personal Care Products $182 $10,969
    Infants Apparel $116 $7,002   Reading
    Footwear $408 $24,535   Totals: $177 $10,665
    Apparel Services and Accessories $412 $24,750   Newspapers $76 $4,575
    Education   Magazines $36 $2,186
    Totals: $1,295 $77,804   Books $65 $3,904
    Books And Supplies $181 $10,914   Tobacco
    Tuition $1,113 $66,890   Totals: $348 $20,919
    Entertainment   Cigarettes $313 $18,825
    Totals: $3,032 $182,094   Other Tobacco Products $34 $2,094
    Fees And Admissions $793 $47,666   Transportation
    Video And Audio Equipment $1,044 $62,739   Totals: $10,865 $652,440
    Recreational Equipment And Supplies $1,193 $71,689   New Vehicle Purchase $2,806 $168,528
    Food and Beverages   Used Vehicle Purchase $1,744 $104,743
    Totals: $8,272 $496,755   Motorcycles (New And Used) $72 $4,351
    Food At Home $4,275 $256,754   Vehicle Finance Charges $514 $30,878
    Food Away From Home $3,354 $201,461   Gasoline And Oil $2,415 $145,044
    Alcoholic Beverages $641 $38,541   Vehicle Repair And Maintenance $838 $50,366
    Health Care   Vehicle Insurance $1,225 $73,560
    Totals: $3,295 $197,889   Public Transportation $626 $37,623
    Health Care Insurance $1,592 $95,623   Other Transportation Costs $621 $37,349
    Health Care Services $791 $47,542   Utilities
    Health Care Supplies And Equipment $911 $54,724   Totals: $3,750 $225,184
    Household Furnishings   Natural Gas $527 $31,685
    Totals: $2,385 $143,263   Electricity $1,367 $82,122
    Household Textiles $169 $10,174   Fuel Oil And Other Fuels $140 $8,459
    Furniture $653 $39,219   Telephone Service $1,277 $76,726
    Floor Coverings $83 $4,992   Other Utilities $436 $26,193
    Major Appliances $277 $16,640   Gifts
    Housewares And Small Appliances $1,202 $72,238   Totals: $1,449 $87,070
    Shelter   Gifts Of Apparel $288 $17,298
    Totals: $10,456 $627,910   Gifts Of Apparel Accessories $36 $2,193
    Mortgage Interest $4,249 $255,199   Gifts Of Education $292 $17,554
    Property Taxes $1,856 $111,489   Gifts Of Recreation $98 $5,921
    Miscellaneous Owned Dwelling Costs $1,420 $85,298   Gifts Of Food And Beverages $134 $8,102
    Rental Costs $2,304 $138,403   Gifts Of Household Furnishings And Equipment $236 $14,196
    Other Lodging $624 $37,520   Gifts Of Household $61 $3,696
    Household Operations   Gifts Of Transportation $78 $4,733
    Totals: $1,952 $117,227   Gifts Elsewhere Unspecified $222 $13,378
    Babysitting And Elderly Care $450 $27,057   Personal Insurance
    Household Services $352 $21,188     $560 $33,640
    Alimony And Child Support $285 $17,120   Contributions
    Household Supplies $863 $51,862     $2,043 $122,719
    Miscellaneous Expenses    
    Totals: $900 $54,079    
    Legal And Accounting $109 $6,546    
    Funeral And Cemetery $100 $6,015    
    Finance Charges Excluding Mortgage And Vehicle $579 $34,810    
    Other Miscellaneous Expenses $111 $6,707    

     

    Data provided by the Santa Rosa County Economic Development Office. Full details including searchable GIS can be found at www.santarosasites.com. We make no guarantee or representation as to the accuracy or completeness of the information provided. It is your responsiblity to independently investigate the accuracy and completeness of this information.